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Consultancy

JIGAR K PAREKH

BRAND BUILDING

Brand building is generating awareness, establishing and promoting company using strategies and tactics. In other words brand building is enhancing brand equity using advertising campaigns and promotional strategies. Branding is crucial aspect of the company because it is the visual voice of the company.

What is a brand ? …We define Brand as, “Any proper noun can be a Brand.” 

Highlights of our brand building process for Startups…

We start with your own idea to be built as a brand in the market. Understanding your idea we start with the Brand Name with a research on it followed by logo of your brand to be developed. 

Reaching at the stage of creating identity, we start developing the communication material of your brand i.e. online / offline. 

Once we are ready with the theory and design we start the step one for defining the business plan / advertising plan / brand development plan to be followed for a period for 3 years. Which will be designed for every quarter and depending on the results of the quarter we shall follow the next as planned or modify accordingly. 

Some of Our brand building activities….

Creating…
1. Brand name generation
2. Designing Logo with the complete research report on shape / size / color / visibility as per the vastu shastra and market trendz. 
3. Designing communication material
4. Designing online communication
5. Designing a portal

Planning…
1. Planning the Marketing Mix depending on your industry
2. Planning the Sales Modules 
3. Research on Pricing 
4. Optimizing your Production Line
5. Packaging for Different business verticals 
6. Advertising Mix (ATL / BTL)

Execution…
1. Executing the Marketing Mix 
2. Selecting the Releasing Agencies
3. Appointment of BTL agencies.
4. Training your sales team
5. Conducting the review meetings
6. Motivational Exercise for Staff for team building. 

For more details and commercial packages you can mail us on info@abcdgroup.in and join us for a coffee .

Download the details of our Brand Consultancy Services